Everyday Styles of Women in the 1940s

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While it’s so much fun to oooh and aaah over 1940s fashion magazine editorials and Hollywood starlets dressed to the nines, I mostly prefer seeing how the everyday woman actually dressed. Here are some images I sourced from the wonderful Tumblr 1940 to 1949, you must go visit after you’ve read this post to see more fashions from the 1940s!

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I really adore the dresses the three gals are wearing, I could easily see myself wearing any of these. Also this truck is awesome, I know my husband would really love it!

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I love these three! When the weather cools off again, I’ll be quite ready to wear scarves around my head again!

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I pretty much want to be friends with these last two gals solely based on their outfits and what they’re currently doing (holding a kitty, reading a book in the park). *hehe*

All images via 1940to1949.tumblr.com

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1939 Vintage Beach Fashion from Women’s Weekly Australia

Oh my goodness! You guys! Pinterest has struck again and I just came across these wonderful summer and beach fashions from 1939! The late 1930s is one of my favorite periods for vintage fashion, so what a treat to find an entire archive of Australia’s Women’s Weekly magazine online! (link below)

Vintage Summer and Beach Fashion from 1939

These “Prints from Polynesia” are just gorgeous! I love the red and blue “Oui-Oui Shells” two piece ensemble! I would wear this look in a heartbeat. The white linen print two halter and skirt outfit is also wonderful! Here are a bunch more beach and summer fashions from the late 30s!

Vintage Summer and Beach Fashion from 1939
Vintage Summer and Beach Fashion from 1939

The red off shoulder bathing suit is my favorite from this page. Seems really fancy for the beach and to go swimming in…although, I’m not much of a swim in the ocean kind of girl. I’m definitely more of a lounger on a beach blanket with giant sunglasses, an umbrella, and 100 SPF sunblock!

All images from: Women’s Weekly Australia Archives and can be found more on Pinterest, here, here, and here

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Vintage Victoria Magazine | On A Gilded Afternoon

Vintage Victoria Magazine | July 1990 and July 1993

If you’ve been reading my blog for a bit now, it will not be new news to you that I adore Victoria magazine. Vintage Victoria magazine when the magazine was under the leadership of Nancy Lindemeyer. The two issues I am featuring are two vintage July issues.

Vintage Victoria Magazine | July 1990 and July 1993

Vintage Victoria Magazine | July 1990 and July 1993

Vintage Victoria Magazine | July 1990 and July 1993

The July 1990 Victoria issue is one of my favorites! This issue has so many beautiful things to look at and it features an editorial about the Art Deco Society in California hosting their 1920s event, “A Gatsby Summer Affair” which is still running! Gatsby Summer Afternoon is hosted every year, and this year is the 32nd year the party has been raging on.

Vintage Victoria Magazine | July 1990 and July 1993

Vintage Victoria Magazine | July 1990 and July 1993

Last year, my friends and I attended the New Deal Weekend hosted by Julie of Fab Gabs Vintage and we had such enormous fun! This year the party is being hosted in Seattle which I am so sad to be missing. Perhaps next year! You can see our photos from last year’s event in this blog post: 1920s & 1930s Prohibition Picnic at Historic Overlook House

Vintage Victoria Magazine | July 1990 and July 1993

Vintage Victoria Magazine | July 1990 and July 1993

Vintage Victoria Magazine | July 1990 and July 1993

The other July issue featured is July 1993. I’ll say it isn’t one of my favorite issues since there aren’t a lot of fashions in it. But there is a wonderful feature on Margaret Howell (photo above) and the style and branding looks slightly different than the current look. I love seeing how brands grow and change.

Now, I know it’s from the 1990s… but you cannot deny how absolutely beautiful this magazine is!

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Most Adored | Antique 1910s Dress

As a vintage seller and collector I come across very many beautiful garments of clothing and things from the past. And there are some antique garments I come across that just take my breath away. This 1910s dress is one of my favorites I have across in awhile. The attention to detail, the construction, the beauty of it! I couldn’t stop photographing it! And so, this beauty gets a post all it’s own.

Most Adored | Antique 1910s Dress

This Edwardian dress has really beautiful tailoring and is in exquisite condition for it’s age! I adore the panels of Irish crochet down the center and trimming the peplum, the sleeves, the shoulders, the yoke. And especially the “belt buckle” at the waist made of crochet flowers. Just exquisite!

View other Antique Edwardian Dresses at my shop!

Initially I thought about keeping the dress for myself. In fact, I purchased it with that intent. But then, after putting it on, it didn’t quite feel like me. Sometimes this happens. I purchase something and it doesn’t feel like it should be mine. It belongs to someone else. And so, to the shop it goes.

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What I find trés marveilleux and it’s quite a rarer detail to find, is the pointed peplum hemline. This adds even more to it’s exquisiteness, n’est pa?

Most Adored | Antique 1910s Dress

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1942 Vintage Daywear from Women’s Weekly Australia

The early 1940s (and the late 1930s) are some of my favorite periods for fashion. I love seeing fancy vintage evening and formalwear but really, my heart really goes pitter patter seeing what women wore to go about their daily lives. These wonderful images are from The Australian Womens Weekly magazine.

Vintage 1942 daywear fashion

What I adore about these styles is that this is what women wore to do their chores! Nowadays we mostly just go about our day looking like slobs, especially if it’s a day of gardening, laundry, or other things where we have to get our hands dirty.

Even when doing these things, I try to “dress up” a little. Usually by wearing a cotton shirt dress or a vintage cotton skirt and a t-shirt with the sleeves rolled up. I really ought to incorporate the scarf around my hair though!

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Image credits: Women’s Weekly Australia (1942)

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