The idea of CHAPTER started bubbling around my mind back when I lived in California. At one point, before we decided to move, my husband and I were looking at retail spaces next to one another that had the option of being connected. It seemed ideal! But I also realized at that time, I wasn’t ready to open up a retail store with a more Adored Vintage aesthetic.
Why do shopkeepers open up shops? I’ve thought about this a lot since I’ve been asked so often ‘WHEN ARE YOU GOING TO OPEN UP AN ADORED VINTAGE STORE?” (Haha, they’re not yelling at me when they ask, I promise!)
And I would ask myself “Yeah girl, when are you going to open a vintage shop?” And honestly, every single time I really thought about it, I just knew in my heart I didn’t want to do it. Maybe it’s because Portland has so many vintage shops already and truth be told, most of them are not doing so well. (That’s not me being shady, I’m friends with most of them and this is what we’ve talked about.)
Question: WHY are you opening up a Pop-Up called CHAPTER, why not do an Adored Vintage Pop-Up?
Answer: I don’t want to open up a vintage shop, while I adore vintage (duh, hence the name of my shop!) I like a plethora of other things that want to sell. A vintage shop would be too niche and limits the audience I want to reach. I’d really love for people to come into my shop and just OOooo and Aaaaaahh with me over all the pretty things. If someone came in the shop and said “OMG, you’re speaking to my soul! You get me!” that would seriously make me so frickin happy!
So what will you find at CHAPTER?
If a vintage shop met a general store met a florist and once in awhile had a dalliance with a cafe, that’s CHAPTER.
On weekends we’ll have baked goods and have coffee/tea service available. But that’s not really set in stone. Since this will be a POP-UP shop, I think I’m only going to do it for one month, maybe two depending on how it all goes.
The aesthetic is feminine, clean, bright, romantic, and lots and lots of neutrals. Alongside vintage homewares and antique and vintage clothing we’ll have modern clothing with classic and simple lines (lots of linen, my favoooorite), poetry books, art books, art prints, candles, more candles, minimalist modern jewelry, art for your walls, apothecary, perfume, notecards, stationery, little things to delight your soul…
If you would like to visit my Pinterest board for Chapter Shop Inspirations, please do!
OK…side note… another reason I don’t want to open a vintage shop is because I don’t want to stock certain types or colors of vintage. I don’t want to have brightly colored printed dresses in my shop. I KNOW…I’m weird. But I can’t very well have a vintage shop and only sell white/cream/grey things, could I? I mean I COULD, but wow, how limiting!
I hope CHAPTER sounds like a place you want to visit. And if you’re planning on a trip to Portland, Oregon this Spring, be sure to stop by our pop-up shop, enjoy a bit of tea, and buy yourself a little trinket or other.
CHAPTER Pop-Up Shop by Adored Vintage
WHERE: Hosted by ORN HANSEN at 2627 SE Clinton Street, Portland OR
WHEN: April 2017
Soft Opening: March 31st, 2017