In Which I Talk Nerd & Business Stuff

HOLY CATS you guys! The new Adored Vintage is live! It’s ALIVE! It’s A-L-I-V-E!!

Okie dokes, if you’re having loading issues with the new site, just CLEAR YOUR CACHE and DELETE them cookies girl!

I feel like the last few weeks have been a whirlwind… oh gosh, I don’t even know where to begin. Even after the new site launch, I really haven’t taken a breath. Ok, I’m going to take a BIG OLE DEEP BREATHE right now.

Ahh, that’s a bit better.

Adored Vintage | Shop & Business Talk

Okie dokes… so I spent the last few weeks building the new website and Adored Vintage is now powered by SHOPIFY. I am super loving the new digs! I was previously using Zen Cart, which is kind of like that old super comfy couch at your parent’s house that is really dated and there’s a dent in some of the cushions that’s the same exact shape as your body…so you’re COMFORTABLE and you don’t want to move.

Because being uncomfortable sucks. 

Anyhow, this summer has been kind of a weird one for me. Can’t say it’s been my favorite summer. However, I have also done A LOT of growing up within my business. I am going list these out because really, I have to convince myself of these accomplishments.

  1. I am becoming an Accounting Queen. OK…maybe not queen, maybe like Dowager of Downton. But dang, I am impressed with my (so far) dedication to every other Monday accounting. Logging miles and expenses and checking finances. Super boring business stuff NO ONE tells you about.
  2. I have AT LAST perfected a SOP for webshop updates. OMG. I’m super jazzed about my new system. It involves SKU assignments, lots of tags, lots of sharpies, a Processing Log notebook, and re-arranging the AV HQ (AGAIN!)
  3. I FINALLY organized the shipping/cleaning supplies section of the studio. JEEZ LOUISE. This was one of those projects that kept getting put in the back burner and then when it would come to shipping products I would find I ran out of label paper, or tape, or padded envelopes. Now that ALL the materials are in ONE place and super organized, I’ll know when my supplies are running low and need to reorder.
  4. And built a new website. Doi.

So let me tell you a little bit about the process of building my new website:

  • I spent a total of approximately 40 hours on it
  • I cried twice during the process
  • I victory danced 3 times, maybe 4 when I figured stuff out via Google/Youtube/Forums
  • I had to restart the rebuilding process after I spent 2 days on one version coz I broke something and didn’t know how to fix it (auuuuugggh)
  • I ate approximately 6 fast food meals (I know, I know…) ok, I lied. It was more like 10. I can feel your judgement!
  • I re-watched all of Rupaul’s Drag Race Season 4-7 during the process.

I was so nervous about changing over to Shopify because I was worried I wouldn’t be able to figure out the file structure. That moving over would prove I really don’t know how to code websites. Turns out, if you can read code, you’ll be ok. Thankfully I have about 10 years of web design/development experience under my belt and thankfully Google exists. There’s still A LOT I don’t know about Shopify, but all in good time. It took me a good 2 years with Zen Cart to really hammer that nail down.

Now that I’m getting more familiar with my new digs, I keep thinking to myself “Why didn’t I do this sooner? Why?” There are still several things I want to change on the website, but I need to take it a little easy on the coding stuff for a bit.

So, what do you think of the new site? Are there features you think would make it better? (Constructive comments only please! I DO take them all into consideration as many of the new site features were customer suggestions!)

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  1. Congrats on coming over to Shopify! I’ve been using them for over 3 years now…feel free to give me a shout out if you have any questions! I had to figure EVERYTHING out myself, so I feel your pain. 🙂 Hugs and good luck!

  2. So so glad to read this Rodellee! I am hoping you’re able to transfer some of the missing older content over in the future, as your site is one of the ones I use consistently for reference to date and identify my own stock. As well as next-level procrastination getting to look through your (and Saria’s) beautiful photography *insert all the wheat blowing in the wind emojis here*

    I was a lil grumpy about not being to access old stock photos and the lookbooks – I feel like I’ve had every one since the FW2013 winter lookbook open permanently in my browser on rotation! – but beyond my slight (and admittedly selfish) irritation I realise the amount of work to just get the current stock up and running smoothly was tremendous! I do feel like the new digs are a bit bare bones in terms of articulating your style/personality but again I appreciate that it will come with time, it is only because it is so fresh to you, and you’re so exhausted from that last big chunk of time spent coding. You are my absolute hero, Annie from Paperluna Vintage and I ruminate on your work ethic, product photography, and how we want to work for you all the damn time! Haha.

    I’m also intensely curious about the stronger focus on vintage-inspired (an impression I got from a few posts back), although I know you’ve been supplementing your vintage and antique pieces with modern garments for quite a while now. Although I love the cuts and colours (that new lavender tiered skirt oh my gosh!), I hesitate to buy these kinds of pieces due to concerns about how the garment construction will last, and how ethically they’re made – though I feel like you’re not the kind of person that would settle for sub-par quality, so perhaps a moot concern?

    I guess it’s just troubling to hear your focus shifting from those older pieces I love so much – Edwardian camisoles are my staple! – since I sell myself, and am moving away from stocking relatively wearable and popular 1950s – 1990s pieces, to stocking a much more thoughtfully curated collection of 1890s-1970s garments similar to my own wardrobe, at the end of the year. I’ve been collecting and repairing them for maybe…5ish years now? I’m in my early 20s and as soon as I started working and had my own money, that’s what I spent my pay check on. It wasn’t until I started selling on Etsy a couple years ago that I realised there are people out there interested in the pieces/decades I am into, who like me wear bishop sleeve blouses regularly and prefer ankle length petticoats over jeans – here in Sydney Australia it’s all about the denim cut-offs and bodycon dresses, so it was an eye-opening realisation! Most of my sales have been to the States and Europe, unsurprisingly.

    Most of the sellers here are like “source 80s dresses and cardigans, sell, rinse repeat”. Blargh. Even the “true” vintage scene here in Aus is mostly focused on 1950s fit and flare dresses (not my jam), and then 20s-40s dresses for a *very* small minority. That’s about it. The competition in the States must be so much more, and so much more apparent, since your description of the industry is so different from my own experience here, and you’re considering moving away from it.

    I guess what I’m trying articulate is, although there are far more sellers out there, far more people digging, they don’t tend to stock the pieces you do. Or if they do, it’s a lot of average “filler” with the good stuff few and far between and at an outrageous price (ahem, fellow Etsy sellers with one Edwardian blouse for $400US amongst a bevy of 90s polyester *eyeroll*). Your curation is so dang lovely, and I struggle to think of anyone else who mirrors it. Maybe something to keep in mind when thinking about your business in the future, is that your selection of pre-50s pieces, and in fact your particular curation/style, is catering to an audience in Europe and Australia (Asia too I assume) that doesn’t have any other sellers catering to the decades they like, or that are even interested in accommodating their tastes. *Especially* at the price point you offer. Hard to find a seller consistently stocking good, wearable antique pieces, and when you do the price is astronomical. Just scary and sad to think I’d lose one of the only reliable sellers if you moved away from vintage scene!

    Phew, sorry for the novel length post! So many thoughts about all this!

  3. I love your new site and all the different filters I can pick! Your beautiful branding has always been such an inspiration to me too. I’m just moving my site over to shopify myself, what a slog!

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