Maybe because I adore vintage and vintage inspired style, I’m finding myself irrelevant to current fashion trends. As a new season approaches (mmm, Autumn, YOU’RE my favorite, all the other seasons are super jealous) I get into extreme MUST-REEVALUATE-LIFE-WORK mode. This of course extends to my wardrobe.
I also just finished up some headache stuff involving owning a small business (it ain’t just finding pretty things to sell folks!) so I have to be pragmatic about running my business. Do I love what I do? Yes. Have my feelings changed towards the (vintage) industry? Yes, yes it has. Do I think the vintage industry has changed since I started schlepping vintage clothing on the internet. UM, YEAH.
So, one has to ponder…how do I grow? How do I change? How do I adapt my business as my own tastes change?
I have been scouring Pinterest, Tumblr, even old school sites like We Heart It for inspiration on which direction to go next. Which flower laden path shall I traverse down? (Because, duh, OF COURSE there are flowers!) And I gotta tell you… what is currently trending and in style right now, I just CANNOT get down with. Of course if you are reading this and you have been following AV for awhile and perhaps even bought a few things… then you know very well that Adored Vintage isn’t about what’s currently trending at all. You are also clever enough to realize modern day trends all stem from vintage (helloooo…cold shoulder tops & dresses? So 1930s!)
All right, I’m not really sure where I’m going with this. It’s been so hot lately you guys. My brain cannot think when it’s this hot.
Perhaps the point of this post is to let you know some changes are going to be happening at Adored Vintage. But you’ll notice them when you notice them. (Ooo, so cryptic of me, I know.)
My goal for Adored Vintage is to provide clothing for women who have a penchant for romantic, pretty, and kind of folk-y styles. I just haven’t found anywhere online that has the exact aesthetic I’m looking for.
There are some close contenders (Anthropologie, duh) but in the past years, Anthropologie has really lost its charm for me. And there are other online retailers like Modcloth and ASOS (dress I’m wearing in this picture is from them) and Shop Ruche (which closed by the way, but then reopened under new management I believe) have some things that are close to what I like, but I haven’t found a single shop where I’ve thought “HOLY CATS! They’re inside my head!!!”
Oh…side note. I’m not throwing shade at any of the shops I mentioned above! They’re great for their respective audiences.
I think it goes back to the whole finding your fashion tribe thing. Is my fashion tribe just non existent? If I wear a 1970s floral inspired bohemian dress do I HAVE TO look like I haven’t showered in 3 days and have that glazed dazed I’m cooler than thou look on my face? Whenever I see fashion editorials featuring girls in pretty bohemian dresses they always look so damn bored. Does vintage inspired HAVE TO BE those icky ice cream parlor pastel colors? Does vintage inspired HAVE TO BE cheesy novelty prints?
I find vintage novelty prints to be charming, clever, and quite witty. Modern day novelty prints I just think look cheap.
Oh, back to modern day fashions. Why do gals in fashion always look so miserable? And what’s with all the weird poses? And weird props? Is it just about making a statement?
Seriously, you guys! I don’t get it! Am I clueless when it comes to what’s trending and what’s in style? Is it because I’m old(er) now? And I’m just fashion irrelevant? All these shapeless silhouettes. What’s up with those? I don’t get it! *throws hands up in air in perplexed state of fashion turmoil*