Shops to Adore: iGigi General Store in Brighton UK

I have been having so much fun finding inspiration for my pop-up shop, CHAPTER! One of my favorite instagram accounts, The Shopkeepers, recently featured a shop I have been admiring ¬†from a far for so very long, I Gigi General Store. I’m not sure why I’ve never thought to share other people’s shops I admire, perhaps because this blog was so closely tied to my vintage shop. However as the days go on by, it’s becoming more of a journal of thoughts, inspirations, and personal recollections.

Shops to Adored: IGigi General Store, Brighton UK
image credit: @luciemcadams/Instagram

What is so wonderful about Instagram is the ability to “visit” shops around the world I may not ever get to visit in real life. Through other people’s lenses, I can get a glimpse into wondrous little places that I’m sure if I were there in person, I’d probably give a little yelp of happiness and skip about “tra-la-la-la-laaaa” and be just as happy as bees in a field of dandelions.

Shops to Adored: IGigi General Store, Brighton UK
image source: The Shopkeepers via @catherine_frawley /Instagram
Shops to Adore: IGigi General Store, Brighton UK
image credit: @carrie_thecottage/instagram
Shops to Adore: IGigi General Store, Brighton UK
image credit: @katya.aga/instagram

CHAPTER Mercantile (my pop-ups official name) is Adored Vintage mixed with a General Store and a Florist. So you can see why I Gigi General Store holds so much inspiration for me. I love how neutral it is and yet so textural and cozy. That’s the sort of shop I want…a shop that makes people smile and a place where they feel like they can linger. Kind of like a library. I love going to libraries. I just wander around for hours.

Shops to Adore: IGigi General Store, Brighton UK
image credit: @theannaedit/instagram
Shops to Adore: IGigi General Store, Brighton UK
image credit: @teawithruby/instagram
Shops to Adore: IGigi General Store, Brighton UK
image credit: @zebster101/instagram
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